John W. Sheldon

Multi-disciplinary Designer

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John W. Sheldon is a design professional, illustrator, and camera enthusiast living and working in the Pittsburgh area.

John is half of Daedalum Analog Productions, a game design and publishing project with Brie Sheldon.

Work Samples

Layout · Branding · Video Production · Illustration · Photography

John W. Sheldon in three quarters view, smiling at the camera


John W. Sheldon has developed many abilities useful to a design professional.


  • Interface Design
  • User Testing
  • Document Layout & Design
  • Multimedia Illustration
  • Photography & Lighting
  • HTML, CSS, & jQuery
  • Public Speaking
  • Technical Writing

Design/Production Software

  • Adobe Creative Cloud
    • Photoshop & Lightroom
    • Illustrator
    • InDesign
    • Dreamweaver
    • Premiere
    • After Effects
  • Avid Media Composer
  • Axure
  • AutoDesk AutoCAD
  • Microsoft Office


John W. Sheldon's career has given him a diverse set of experiences he can use to tackle a wide variety of challenges.

Freelance Design & Production | Various

Client-based and self-directed creative work, including the following:

  • Art Direction and Layout for the Let Me Take a Selfie game collection
  • Video Editing and Production for Bully Pulpit Games
  • Brand and collateral design for Platonic Solids and Off Guard Games
  • Character illustrations for the Paramount roleplaying game

Senior Digital Publication Specialist | SAE International

January 2012 to Present

  • Led the selection process for a new enterprise-wide production content management system
  • Created an internal site to allow employees to search the corporate taxonomy
  • Provided updated templates and batch scripts to enable automated publishing of 3rd-party documents, resulting in significant cost and time savings
  • Manage & troubleshoot XML to InDesign publishing workflow
  • Lay out books & technical papers, including difficult papers passed over by other publication specialists
  • Provide technical assistance and training to publication specialists

Technical Illustrator | HEBCO, Inc.

March 2010 to January 2012

  • Completed high-volume document scanning project ahead of schedule
  • Helped to manage a database of technical illustrations
  • Reproduced technical images and illustrations in a variety of programs
  • Provided training to other Technical Illustrators on new features of Adobe Creative Suite programs

Broadcast Journalist | U.S. Army

April 2005 to June 2011

  • Served as Senior Editor for AFN-Iraq, where:
    • Produced & edited over 100 episodes of a daily, 10-minute newscast called Freedom Journal Iraq
    • Created the short-form 1-minute news update product Iraqi Freedom Minute
    • Travelled independently to produce multiple news and feature packages for the Pentagon channel and Armed Forces Network
    • Produced the Multi-National Force's year-in-review video for 2006
    • Awarded the Joint Service Commendation medal for exemplary quality of work in conjunction with other forces
  • Trained other broadcast journalists on editing and design, including superior-ranked personnel
  • Provided basic Adobe Illustrator training at a unit level


John W. Sheldon has a life-long practice of pursuing education and new sources of information and skills.

M.S. in Media Arts and Technology | Duquesne University

GPA 3.95, Graduated May 2016

John focused his studies here on digital media, interface design, and user testing.

B.S. in Graphic Design | Art Institute of Pittsburgh

GPA 3.8, Graduated December 2013

The Graphic Design program gave John a thorough understanding of design for print and the web.

A.S. in Art | Community College of Allegheny County

GPA 3.6, Graduated May 2009

John's study here helped develop his ability to communicate concepts and ideas with quick sketches and thumbnails.

Broadcast Journalism Qualification | Defense Information School

Graduated December 2005

The Broadcast Journalism program here focused on clear, concise writing and on audio & video production.

title card from The Warren KS video

"John has saved the day for us on several occasions, taking on video editing projects at a moment's notice and producing excellent work. He has an instinct for what we need, and is able to quickly and patiently work through our feedback to give us more than we hoped for. We'll definitely be working with him again!"

Steve Segedy, Bully Pulpit Games

Nunchcon 4 t-shirt design

"When I needed a t-shirt design for a local convention, I had a strong visual idea but zero experience in art direction. John was able to decipher my instructions, suggest improvements, communicate reliably, respond to changes, and deliver a striking and popular design on schedule."

Jeff Johnston, Nunchcon

Platonic Solids logo

"Working with John was great. He incorporated my ideas with his own style in timely fashion. I'll be using the results for many years."

Stras Acimovic, Platonic Solids